Know the Behavioral Science behind our communication Design
FRAMING BIAS - How things are presented determines how people will react.
VIVIDNESS - Vivid descriptions, memories, etc. produce very clear, powerful, and detailed images in the mind, that impacts decision making.
IDIOSYNCRATIC FIT People like to believe their situation is unique. It is the feeling that you enjoy a unique advantage in achieving or participating.
HEURISTICS Rules of thumb, experience, shortcuts and tricks of the trade to help solve problems or to help make decisions.
ILLUSIONARY GOAL PROGRESS People change behavior faster if you give them a head start.
NUDGE positive reinforcement and indirect suggestions can influence the behavior.
DETERMINISTIC/PROBABILISTIC People engage with the assurance of knowing what will happen if they do something (or ) by the probability of winning.
HEDONIC High emotional and pleasurable experiences.
EXTRINSIC/INTRINSIC MOTIVATION People do something because either they will be rewarded for doing it or they want to do it.
GOAL GRADIENT The closer people get to a goal, the more effort they put into meeting it.